Electronic Cigarettes Violate Oregon's Unlawful Trade Practices Act
Oregon's Attorney General announced settlement of legal action against Smoking Everywhere, Inc. arising out of its electronic cigarettes. The company admitted that it violated Oregon's Unlawful Trade Practices Act, which prohibits false claims about products. The company marketed its e-cigarettes as a safe alternative to traditional tobacco products but had no proof that they were safer. In fact, the United States Food and Drug Administration (FDA) found that the products contain cancer-causing chemicals.
Nicotine is the drug. For over a century, cigarettes have served as the number one nicotine delivery device. The e-cigarettes offered the hope for nicotine delivery in a somewhat cool way with fewer health issues. Certainly, children would think puffing on a cigarette-look-alike more cool than using nicotine gum or a patch. And let's face it; it is only after someone is addicted that they think about the drug instead of about looking cool to peers.
Oregon law (ORS 646.605 - 646.652) authorizes consumers to sue sellers of goods, services, and real estate who misrepresent their products or services. If you've been cheated, then you can sue. The law permits recovery of actual losses or $200, whichever is more, plus attorney fees. In effect, it authorizes all of us to be "private attorneys general" to stop shady practices.
If you were fooled by the e-cigarette sellers or by others who misrepresented their products, feel free to call me. We cannot rely on the Attorney General to stop every fraud; we citizens need to be vigilant, too.
Jeff Merrick, Oregon Trial Attorney
503-665-4234



